{"id":14987,"date":"2026-01-06T16:31:04","date_gmt":"2026-01-06T16:31:04","guid":{"rendered":"https:\/\/859d8ecf458f6d83d764057ecad8de97\/?p=14987"},"modified":"2026-01-06T16:31:04","modified_gmt":"2026-01-06T16:31:04","slug":"how-hershey-is-empowering-its-frontline-through-connected-worker-technology","status":"publish","type":"post","link":"https:\/\/www.augmentir.ai\/es\/blog\/how-hershey-is-empowering-its-frontline-through-connected-worker-technology","title":{"rendered":"C\u00f3mo Hershey empodera a sus empleados de primera l\u00ednea mediante la tecnolog\u00eda de trabajadores conectados"},"content":{"rendered":"<p>En la reciente Cumbre de Trabajadores Conectados en Chicago, <a href=\"https:\/\/www.thehersheycompany.com\/\" target=\"_blank\" rel=\"noopener\">La Compa\u00f1\u00eda Hershey<\/a> comparti\u00f3 c\u00f3mo est\u00e1 redefiniendo el rol del trabajador de primera l\u00ednea a trav\u00e9s de la transformaci\u00f3n digital, no reemplazando a las personas con tecnolog\u00eda, sino empoderando a las personas a trav\u00e9s de la tecnolog\u00eda.<\/p>\n<p><img decoding=\"async\" class=\"mobile-only aligncenter wp-image-14988 size-full\" src=\"https:\/\/www.augmentir.ai\/wp-content\/uploads\/2025\/12\/chocolate-production-line-connected-worker.webp\" alt=\"L\u00ednea de producci\u00f3n de chocolate con trabajador conectado\" width=\"1200\" height=\"630\" srcset=\"https:\/\/www.augmentir.ai\/wp-content\/uploads\/2025\/12\/chocolate-production-line-connected-worker.webp 1200w, https:\/\/www.augmentir.ai\/wp-content\/uploads\/2025\/12\/chocolate-production-line-connected-worker-300x158.webp 300w, https:\/\/www.augmentir.ai\/wp-content\/uploads\/2025\/12\/chocolate-production-line-connected-worker-768x403.webp 768w, https:\/\/www.augmentir.ai\/wp-content\/uploads\/2025\/12\/chocolate-production-line-connected-worker-18x9.webp 18w, https:\/\/www.augmentir.ai\/wp-content\/uploads\/2025\/12\/chocolate-production-line-connected-worker-705x370.webp 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Un art\u00edculo en <a href=\"https:\/\/www.foodprocessing.com\/on-the-plant-floor\/plant-operations-and-engineering\/article\/55328492\/hershey-nestle-execs-speak-on-the-connected-worker\" target=\"_blank\" rel=\"noopener\">Procesamiento de alimentos.com<\/a> destaca la transformaci\u00f3n digital de Hershey, y nos sentimos honrados de ser su socio en esta experiencia de trabajo conectado. Impulsado por nuestro <a href=\"https:\/\/www.augmentir.ai\/es\/product\">para el trabajo conectado<\/a>Esta transformaci\u00f3n est\u00e1 ayudando a Hershey a conectar, apoyar y comprometer a su fuerza laboral como nunca antes.<\/p>\n<h2>El enfoque de Hershey: las personas primero, la tecnolog\u00eda despu\u00e9s<\/h2>\n<p>Logan McNear, l\u00edder del Programa de Fabricaci\u00f3n Digital en Hershey, enfatiz\u00f3 una verdad fundamental: la transformaci\u00f3n digital solo tiene \u00e9xito cuando comienza con las personas que hacen el trabajo.<\/p>\n<p>Esta filosof\u00eda gui\u00f3 la transformaci\u00f3n lean de Hershey, que dur\u00f3 una d\u00e9cada, y su transici\u00f3n hacia un entorno de fabricaci\u00f3n m\u00e1s digital. En lugar de imponer nuevas herramientas desde arriba, Hershey involucra directamente a los operadores en el dise\u00f1o e implementaci\u00f3n de soluciones digitales, otorg\u00e1ndoles la responsabilidad tanto del proceso como del resultado.<\/p>\n<p>Este enfoque centrado en el ser humano garantiza que la tecnolog\u00eda no solo automatice o supervise, sino que mejore la capacidad, el compromiso y el orgullo.<\/p>\n<h2>Datos que empoderan, no abruman<\/h2>\n<p>Una de las historias m\u00e1s conmovedoras que comparti\u00f3 McNear fue la de una operadora de l\u00ednea de envasado que no era especialmente t\u00e9cnica. Con las nuevas herramientas para trabajadores conectados, obtuvo f\u00e1cil acceso a:<\/p>\n<ul>\n<li>Datos de rendimiento del turno<\/li>\n<li>Informaci\u00f3n de traspaso del turno anterior<\/li>\n<li>Herramientas sencillas de solicitud de mantenimiento<\/li>\n<\/ul>\n<p>Con estos datos, pudo gestionar el rendimiento de forma proactiva y coordinarse con otros equipos. En cuesti\u00f3n de semanas, se enorgullec\u00eda de liderar el turno con mejor rendimiento de su l\u00ednea.<\/p>\n<p>Este ejemplo captura lo que significa ser un trabajador conectado: brindar a cada operador informaci\u00f3n en tiempo real que impulsa la propiedad, el rendimiento y el compromiso.<\/p>\n<p>McNear lo resumi\u00f3 perfectamente:<\/p>\n<blockquote><p>\u201cSi pudi\u00e9ramos obtener una parte de eso de cada operador \u2014que miran los datos, los conectan con los problemas en el piso y los conectan con las personas adecuadas para resolverlos\u2014 estar\u00edamos en una era completamente diferente de producci\u00f3n y un nivel diferente de interacci\u00f3n digital\u201d.<\/p><\/blockquote>\n<h2>El papel de Augmentir en la transformaci\u00f3n de Hershey<\/h2>\n<p>Detr\u00e1s de escena, la plataforma de trabajadores conectados impulsada por IA de Augmentir, incluidos agentes de IA inteligentes, est\u00e1 posibilitando estos mismos resultados.<\/p>\n<p>Nuestra tecnolog\u00eda ayuda a empresas como Hershey a ofrecer:<\/p>\n<ul>\n<li><strong>Flujos de trabajo digitales personalizados<\/strong> que gu\u00edan a los trabajadores a trav\u00e9s de tareas con instrucciones paso a paso e informaci\u00f3n integrada, adapt\u00e1ndose din\u00e1micamente en funci\u00f3n del nivel de habilidad del trabajador, el contexto y el desempe\u00f1o.<\/li>\n<li><strong>Captura de datos en tiempo real<\/strong> Desde el punto de trabajo, garantizar que las acciones de primera l\u00ednea alimenten directamente las iniciativas de mejora continua y el aprendizaje organizacional.<\/li>\n<li><strong>Perspectivas conectadas<\/strong> en todos los turnos, l\u00edneas y sitios, lo que permite a los equipos identificar tendencias, descubrir causas fundamentales y determinar d\u00f3nde el coaching o las mejoras de procesos tendr\u00e1n el mayor impacto.<\/li>\n<li><strong>Agentes de IA<\/strong> que act\u00faan sobre datos y conocimientos operativos, detectando problemas de forma proactiva, recomendando intervenciones y automatizando acciones de seguimiento para optimizar las operaciones y acelerar la mejora continua.<\/li>\n<li><strong>An\u00e1lisis centrado en el trabajador<\/strong> Desarrollado con la inteligencia artificial de Augmentir, ayuda a los fabricantes a comprender c\u00f3mo se realiza realmente el trabajo y d\u00f3nde se necesitan m\u00e1s asistencia, capacitaci\u00f3n o cambios de procesos espec\u00edficos.<\/li>\n<\/ul>\n<p>Al centrarse en la capacitaci\u00f3n de personas en lugar de la aplicaci\u00f3n de procesos, Augmentir transforma las herramientas digitales en sistemas inteligentes orientados a la acci\u00f3n, convirtiendo el conocimiento en impacto e impulsando el compromiso sostenido y la excelencia operativa, como lo demuestra la historia de Hershey.<\/p>\n<h2>Lecciones del viaje del trabajador conectado de Hershey<\/h2>\n<p>La experiencia de Hershey ofrece una hoja de ruta para los fabricantes que buscan empoderar a sus propios equipos de primera l\u00ednea:<\/p>\n<ul>\n<li><strong>Empieza con tu gente<\/strong>Involucre a los operadores desde el principio y perm\u00edtales participar en el dise\u00f1o de herramientas digitales.<\/li>\n<li><strong>Entregar datos con un prop\u00f3sito<\/strong>. Aseg\u00farese de que la informaci\u00f3n ayude a los trabajadores a tomar decisiones, no s\u00f3lo a informarlas.<\/li>\n<li><strong>Combine el pensamiento lean con la agilidad digital<\/strong>Utilice la informaci\u00f3n de los trabajadores conectados para acelerar la mejora continua.<\/li>\n<li><strong>Celebre el empoderamiento como un \u00e9xito<\/strong>La verdadera transformaci\u00f3n ocurre cuando los operadores sienten que tienen algo que ver, no que est\u00e1n supervisados.<\/li>\n<\/ul>\n<h2>Reflexiones finales<\/h2>\n<p>La historia de Hershey es una prueba de que el futuro de la fabricaci\u00f3n es humano + digital, no uno o el otro.<\/p>\n<p>Al combinar los principios Lean con la tecnolog\u00eda de trabajadores conectados de Augmentir, Hershey est\u00e1 logrando nuevos niveles de compromiso, desempe\u00f1o y orgullo en todas sus operaciones.<\/p>\n<p>En Augmentir, estamos orgullosos de ayudar a fabricantes l\u00edderes como Hershey a convertir la visi\u00f3n del &quot;trabajador conectado&quot; en una realidad diaria, donde cada trabajador est\u00e9 informado, apoyado y conectado.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"cta\"><div class=\"content\"><div class=\"eyebrow-headline\">Vea Augmentir en acci\u00f3n<\/div><div class=\"heading\">Cont\u00e1ctenos para una demostraci\u00f3n personalizada<\/div><div class=\"copy\" style=\"min-height:30px;\"><\/div><div class=\"link\"><a class=\"btn btn-white\" href=\"https:\/\/www.augmentir.ai\/es\/request-a-demo\">Reservar una demostraci\u00f3n<\/a><\/div><\/div><div class=\"dashboard\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The Hershey Company est\u00e1 redefiniendo el rol del trabajador de primera l\u00ednea a trav\u00e9s de la transformaci\u00f3n digital, no reemplazando a las personas con tecnolog\u00eda, sino empoderando a las personas a trav\u00e9s de la tecnolog\u00eda.<\/p>","protected":false},"author":15,"featured_media":14988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[289,47,291,290,50],"class_list":["post-14987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-case-study","tag-connected-worker","tag-digital-manufacturing","tag-hershey","tag-manufacturing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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